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Packaging Design:
Jumbo Energy Bar
I realized that energy bar packages typically target athletes and fitness enthusiasts; however, busy professionals, students, travelers, and anyone needing a quick energy boost are also consumers. The Jumbo energy bar packaging diverges from conventional sporty aesthetics, adopting a playful design featuring a vibrant color palette and a charming elephant mascot. The goal is to distinguish Jumbo in the market with its friendly approach, combined with the symbolism of strength and endurance associated with elephants.
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