top of page

Packaging Design:
Jumbo Energy Bar

Screenshot 2024-06-05 at 8.33.09 PM.png

I realized that energy bar packages typically target athletes and fitness enthusiasts; however, busy professionals, students, travelers, and anyone needing a quick energy boost are also consumers. The Jumbo energy bar packaging diverges from conventional sporty aesthetics, adopting a playful design featuring a vibrant color palette and a charming elephant mascot. The goal is to distinguish Jumbo in the market with its friendly approach, combined with the symbolism of strength and endurance associated with elephants.

12 copy.png
Jumbo.last.jpg
bottom of page