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Istanbul City Theatre:
Brand Identity Design

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The goal of this rebranding is to attract a younger audience to the theatre. To achieve this, I incorporated vibrant illustrations as a key element of our brand identity, each depicting different emotions involved in the catharsis process. The term catharsis refers to the purification of emotions through theatre, allowing the audience to empathize with the characters on stage.
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Synopsis & Storyboard of the Promotional Film
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3. International Theatre Festival

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Our key image for the festival will be a windmill origami with a typed pattern, reflecting our theme of movement. The windmill origami symbolizes eco-friendliness in both design and message. Recycled paper was prioritized for its sustainability.
PROGRAM BROCHURE
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PANEL ADVERTISEMENT
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MOTıon Advertısement
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Advertısement Poster
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SocıAl Media
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Website
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3D Advertisement
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The festival's signature origami windmills will be strategically placed in bustling areas of Istanbul to captivate and draw in crowds. Designed to spin gracefully with the breeze, these windmills are sure to catch the eye and add a dynamic, whimsical touch to the cityscape.
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